What boutique hotels   ?

Boutique hotels can not be everything to all people. But you must specify clearly seen exactly what is and what is not

Are places to stay ranging from historic castles, old banks, old shops to modern skyscrapers, each a   work of art in itself .

Characterized  elegant decor offers stylish and comfortable with the family of soft and luxurious and rich cotton . contain   restaurants that serve food and galleries sophisticated with cocktails developed expertise . contain all the technology you need, including access to high-speed Internet Dhugaha global expertise of local make your stay   truly memorable, whether you are traveling for business or pleasure, the luxury boutique hotels will be a source of   inspiration and excitement for you to discover something new every time you intend to stay

Its history and origins: -

And is generally known that hotels  are perfect and elegant little bit less formal and acommon feature . However, it was for the original boutique hotels a more specific definition. The idea was invented boutique hotel  in New York almost 1984. This happened when the two men of business " Steve Charger "and" Ripple Ian ", the establishment of a hotel" Morgans "in Madison Avenue, Manhattan. It seemed somewhat strange and unique, and it was something totally different for the  big hotels, which was the dominant style in the hotel industry .

Was  "Ripple Ian" Rubell is the owner of the label "boutique hotel" was his idea and called for his new business as similar to the boutique, instead of the big store. And hired " Steve Charger "and" Ripple Ian "services of interior designer famous Parisian Andre Putnam in order to reach a unique design for interior decorations, so it was a boutique hotel in the first Forth carries a mixture of American and European flavor. However, the independence of the design and its uniqueness is the most important of its main features . 

Then spread the idea of boutique hotels in Europe (although there are still some people who say that this concept was already existed before), and since then, and continued to grow unhindered. He was the first boutique hotels in England, "said Cole 42", which was located in Leeds, London, where he was converted mill corn to the old boutique hotel "that Cole 42", and still retains hotel machines that were used, and still some features from the date of the treadmill and handmade family. However, strangeness and uniqueness is not always the main features of the boutique hotels in the present time. All over the world  are using the term "boutique hotel 'to express hotels come in different sizes and generally with a capacity ranging from 20 to 120 rooms, a  luxury her tiny pattern more modern and good service Hakao stay in unique looks, a hotel, calling itself "lifestyle" mainly emphasizes the kind of elegance that does not seem clear in other large hotels .

Target clients

Boutique hotels today targeting today markets

• "The individual market." must create a personal experience designed specifically for each individual guest service is fully addressed. For example, it should be called repeat guests by their preferred name in the second and subsequent visits to the hotel. And should be adapted to the services and facilities to the preferences of each guest individually. Everything possible must be designed to created distinctive experience and a very personal service ratings breakdown includes, for example,: -            
  §          Room Type and place of interest And Lighting level
  §          food preferred by the client
  §          Jump
  §          quality pillows
  §          newspapers Favorites
  §          places around the hotel cares visited
• Market smaller conferences that do not to increase the room occupancy ratio by leading the conference or meeting for 20% of the capacity of the hotel can not be accepted that you find yourself surrounded by 100 individual commentators cards wandering Barhadh hotel Here feel guests others lose most important feature of hotels boutique, a privacy

§        

Y must also available in the hospital file shows no client history of the disease, but wishes and preferences what he loves and what he dislikes

 P in a study conducted by a famous poll centers on boutique hotels in North America summarized the results of a study that although equal to each of four-star hotels with boutique hotels in occupancy rate, which ranged from 70% to 75%, but the average room rate occupied ADR jumped 200% from $ 115 in four-star hotels to $ 210 in boutique hotels

And customer loyalty

Much more important than physical character, is the atmosphere of the hotel, and the emotional character - experience that takes him guest and remembers fondly and appreciated. This is Allhakiqi challenge and real rewards and here comes the real role of the Department of boutique hotels. This experience eventually create value from the point of view of the guest, and which, in turn, generate customer loyalty, but infinite.All sectors of the hospitality industry aims to loyalty to the trade name for boutique hotels - which usually can not compete in terms large Maalasme of the size of the facilities, pricing structure, discounts - the frequent client is the main thing in loyalty

Challenges

•  And one of the challenges faced is a boutique hotel where a huge amount ofinvestment required . goal is to provide services and an unforgettable experience for its clients Alzlk this kind of hotels facing difficulties in defining agoal and level of services provided
•  Being innovative to provide unique services to the market . Accordingly, sincecompetition in the boutique hotel harsh , and management need to continuously improve their business as well as service skills , and keep up with the trendswithin the new hotels
•  And ongoing training as well as learning of the most important hubs . this development, and thus to increase revenues and profits for hotel management companies boutique; Tazizaltdreb and development sustainable , high quality and unique experience across the hotel, increasing the capacity of operators to be able to compete at the global level 
  
•  Maximize profits . since hotels life tend to be more prices of hotels regular, mostly customers are reluctant to have this experience unique . In this regard,should the administration to make sure it does not only give services satisfying and unique experiences for customers to make sure they would repeat Al. again

·             

Success Factors

1.  Investment in the field of public relations and marketing
2.    Find a special place in hotel in the market and focus on market segments Almanasé
3.  Starch promotions appropriate   for the purpose of creativity and not only increase sales
4.  Expansion within the enterprise in terms of breadth and depth of services and revenue sources
5.     Encourage guests to book comments, whether paper or via online networking sites
6.   Hosting   meetings that are free publicity
7.   Monitor news, blogs
8.   Improving the structure and communication channels between all the hotel staff
9.  Measuring results and development of the service and in accordance with the results

Ø   

Ø      If you do not like to communicate with people and prefer to be director of the hotel and sits behind a bundle of papers and you just sign it and you delegate tasks and responsibilities Sorry ...... You are not fit to be a manager for a boutique hotel!!

   

 Fortunately, because of the nature of a boutique hotel, in fact, imposed as a manager, find out who they are Zbaúik what they need, and can Tfajahm including submission.In this era where there is a state of competitive الشيديه among boutique hotels: happy interaction between guests and the hotel depends on providing personalized service and very friendly, from the highest levels of management through staff and cleaners

Of the most important things in the management boutique that is the recruitment and training of staff who can be ambassadors for the hotel. In addition to being an employee skilled in the work that employs the foremost must be able to smile, talk and interact with guests. And must be trained hotel staff appropriately attentive to the needs of guests and their expectations. Oazaijb to be able to understand and make the most of customer feedback

Employee multi-tasking is one who shall undertake several different and can be completed all meticulously crafted to serve the requirements of guest and the speed of response to customer requirements are achieved customer satisfaction full For example you may find an internal oversight in addition to arranging for the room is able to run and set up hardware and do simple maintenance in addition to his ability to understand Mttalaat guest and delivered to people in a timely manner to ensure rapid response